1. Develop Channel specific strategy, discovering business opportunities and developing high value added activities.
2. Develop effective channel promotion, sell out programs and brand activation programs in the retail space to maximize reach and shopper interaction.
3. Set up evaluation and measurement parameters for Trade Marketing Activities.
4. Develop Point of Purchase strategy in sync with the brand objectives.
5. Develop creative agencies/units which specialize in point of purchase design and implementation.
6. Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space.
7. To search for new event avenues, coordinate, lead and manage fair.
8. Follow up event on-site and manage event set up.
9. Manage promoter new conversions, claims and liaise with nutritionist/sales team for product training.
10. Ensuring effective marketing activation communication within/across functional department.
11. Negotiate with supplier and recommend for reasonable quotation for approval.
12. Conduct market research, gather information and negotiate for contract terms.
13. Proactively handle any arising issues and troubleshoot any emerging problems on the event day.
14. Identify new event opportunities in high traffic locations, including morning markets to generate stronger awareness.
Education, Qualification, Experience and Skill Requirements :
1. Candidate must possess at least Bachelor’s Degree/ Post Graduate Diploma/ Professional Degree.
2. At least 2 year(s) of working experience in trade marketing/ market activation is required for this position.
3. Excellent communication and interpersonal skills
4. Proactive attitude, with the ability to use initiative
5. Excellent organisational skills
6. The ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
7. Effective team working skills, influencing and negotiation skills
8. A passion for event and an understanding of what makes a good road show
9. Willing to travel